In a world where the operating environment and customer requirements are forever evolving, flexibility is of the utmost importance — even while following a long-term strategy.
Before the pandemic, digital transformation programs had a starting, middle, and conclusion phase. They were expansive, multimillion-dollar, highly ambitious plans that took the business forward, and kept it afloat. Most importantly, no company could be left behind when the world of the enterprise went completely digital. Most had to push for their transformation in a hurry.
During the past twenty-four months, businesses that survived the pandemic have developed significantly more successful rapid and iterative strategies. Even when adhering to a long-term strategy, adaptability was of the utmost significance in a world where the operational environment and client requirements were continuously shifting.
As businesses emerge from this phase, it is evident that achieving success in a digital environment is a very complex process that is constantly evolving and cannot be reduced to a series of simple steps
To rethink how to approach digital efforts, here are three ideas that organizations may begin implementing immediately.
Don’t jump — step up
Companies should approach their digital technologies not as a one-and-done transformation process but as an ongoing, continuous process better described as “digital acceleration”. Organizations must continually re-examine, update, and improve how they use digital technologies to address their business challenges. To accomplish an accelerated digital strategy, firms must view the process as a succession of incremental steps, each with tangible results and easily measurable objectives. By emphasizing this iterative strategy, businesses may establish a new digital capacity to deploy features rapidly, learn and adapt based on real-world customer input, and rapidly mature digital goods.
The onus of digitally speeding their enterprises and not digitally altering them should be driven by business executives. Rather than undergoing a one-and-done change, businesses that embrace a digital acceleration strategy, and continuously adopt digital technologies to address business challenges.
Show rather than tell
When attempting to solve highly technical problems, businesses trying to transform key facets of their operations digitally frequently take the wrong initial steps.
Instead of testing these technical difficulties in genuine real-world circumstances, many businesses rely on slideware to constantly and theoretically discuss concepts, generating different processes before practical work can commence. Companies can be so intent on getting things right that they devote more time to discussing the suggested solution than to testing the validity of their assumptions and ideas.
The trick is to assemble a group of varied minds, sketch out a concept, user experience, and technology flow, and then begin constructing a proof of concept as soon as possible. It can be tweaked and embellished in the future. Teams can arrive at functional solutions more rapidly if they immediately begin rapid and iterative construction phases.
Start with compassion
The most effective digital teams begin by tackling the most pressing consumer pain point. They are sensitive to the demands of their client’s business and innovate to make the user’s life simpler. This demonstrates empathy for the user.
The objective should be to make things easier, more smooth, transparent, faster, cheaper, or more modern, choose phrases that emphasize the new product or feature’s core worth to the user.
Empathy should be required while constructing a digital workforce, to seek out digital innovators that consider the move to digital not only to digitize a process but to improve the user experience. This approach can result in user- and customer-satisfying outcomes that distinguish the business from its competitors.
Avoid slipping behind the competition in tech terms
If it was not already evident, the pandemic re-iterated that a rapid, discrete, iterative, and practical approach to digital efforts is significantly more effective than a lengthy, sweeping, one-time strategy.
As the pandemic subsides, businesses realize there is no digital end state — it is perpetual and continuous change — and they must speed their ability to deliver this transformation if they are to establish and sustain competitive advantages.
Today, digital is no longer about transformation. Acceleration refers to continually reviewing, updating, and iterating the digital properties. Those who adopt this strategy should be able to enhance their digital properties continuously and rapidly. Those that don’t risk falling behind their more digitally adept and agile competitors.