Saturday, February 4, 2023

Contrarian Digital Transformation Advice for CIOs in 2022

By Umme Sutarwala - November 04, 2022 4 Mins Read

Digital Transformation (DX), like most things, occasionally falls short of expectations. If risk awareness and potential setbacks are not taken into account, they may even have drawbacks. Many firms don’t become aware of these problems until they are well into their deployment of DX, despite the fact that many of the problems with DX rollouts are common and preventable.

According to findings from the PwC Pulse Survey, 60% of senior executives believe that digital transformation will be their most important growth driver in 2022. Businesses are investing to support this assertion. Global spending on the Digital Transformation (DX) of business methods, products, and organizations is expected to reach $2.8 trillion in 2025, more than double the amount budgeted in 2020, according to the new IDC Spending Guide.

Some of this attention is well-deserved; many enterprises that have started their DX journeys have pointed to benefits like improved productivity, contented consumers, and accelerated time-to-market for new products.

Here are three pieces of unconventional advice to help IT leaders consider where they are with their DX strategy and where they expect to go.

Programs for zombie digital transformation will see declining results

DX is a process, not a finish line. That may be a useful perspective on ongoing organizational progress, but it is not an excuse for a “zombie” project that never ends and is a walking dead. Most firms will eventually reach a point when moving on to the next DX strategy step might not be worthwhile. Not every DX project should follow the same path just because it works for one firm. Unfortunately, there isn’t just one instruction book.

There is a point of diminishing returns where the effort and expense will outweigh the advantages because not every organization will require the same degree of digital transformation. It’s crucial to begin the process with defined goals and decision criteria to weigh the value at each stage if the business wants to avoid becoming a DX zombie. Companies should not be scared to change course when necessary.

Don’t undervalue employees’ reluctance to adapt

DX has many fantastic advantages, but in order to take advantage of them, the workforce must adopt the new procedures.

According to industry experts, the main reasons why firms fail to achieve their goals for digital transformation are employee resistance and a lack of leadership support.

There are several causes for concern, such as a potential loss of job security, doubts about the value that DX technologies would deliver, and ignorance of the wider picture and the motivations for these changes.

Many of these issues can be reduced with effective top-to-bottom communication. Employees who feel knowledgeable and in control are more open to change and optimistic about the improvements – even if they do not think about it right away.

It’s crucial to keep in mind that communication entails more than just giving clear instructions and being a good listener. DX is a continuous process; new procedures and tools should be reevaluated if they do not yield the desired outcomes within a reasonable amount of time.

Just take a look at the rise of cloud computing and the emergence of remote and hybrid work over the past few years to see the benefits of DX in action. The success or failure of the company has less to do with digitization and more to do with good business practices.

Prior to enterprises taking a bite out of the DX pie, it is essential to attend to organizational silos, IT goals and expectations, and the employee experience. Fortunately, all of them are things that leaders can do right now to become a success story in DX in the future.

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Umme Sutarwala

Umme Sutarwala is a Global News Correspondent with OnDot Media. She is a media graduate with 2+ years of experience in content creation and management. Previously, she has worked with MNCs in the E-commerce and Finance domain

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