The question about machine learning’s capacity to brainstorm and ideate remains unclear. Industry leaders still question the ability of Artificial Intelligence to create a duplicate of human brains creativity.

Creativity is the lateral leap that eventually happens during a brainstorming process. Brainstorming is crucial to creativity, which is regarded as the preserve of human brains and thinking capacity alone. Experts review the potential of lateral thinking by brainstorming made “smart” using machine learning to supercharge operations and innovation processes.

Some companies believe that machine learning induces better product creation that can potentially outsell those that are simply ”created” by humans in the traditional way. Designing firms also take the same approach with logos that are invented by algorithms. The entire thought behind the adoption of Machine Learning is to power human creativity with machines.  When artificial intelligence has creativity flowing through its chips and algorithms, the world will fundamentally transform beyond anything ever imagined.

The world’s topmost awarded and talented creatives embrace the combination of creativity and machine learning. However, the creative industry is skeptical about exploring this technology to augment human brainstorming processes and lateral thinking. It is difficult for machine learning technology to adopt high-level creative thinking. Therefore, firms stick to using a technological tool that can generate thought-starters or enables the user to leapfrog a few stages of the creative process. This will help in better ideas coming in with a “smarter brief.”

Undoubtedly, all industries need to be more open-minded about applying technology to brand thinking. This will enable all to generate better outcomes and futuristic strategies for businesses. Humans need to identify and embrace possibilities offered by different technological tools, led by artificial intelligence.

Firms need to focus on how to speed up the early stages of idea generation. They need to discuss how to bring a fresh perspective to persistent, creative challenges. It’s essential to use technology to break down creative boundaries to stimulate blue-sky thinking. The entire process of technology aiding creative thinking starts from the necessary steps of reviewing the talent structure of organizations. Evaluating the need to create new jobs within the organization to harness the full potential of technology is crucial. However, many firms stick to reskilling the existing employees by providing them with training and exposing them to different working environments, all need to accept that the definition of “creativity” has evolved. Humans are creative, and technology aids to enhance that creativity with easy application in multiple ways.

Creative minds still hold immense power as technology can never evict humans from the creative process altogether. Primarily because technology can’t probe questions, and questions give birth to creativity. Clearly, the creative human mind will continue to be the most capable of connecting dots to form something unexpected and innovative. In the future, the best creative minds will tap the power of technology to augment the process of innovating and delivering new ideas.

Humans need to collaborate and co-exist with robotics, as the future is led by harnessing technology to power the human enterprise. It’s time for the best creative minds to be augmented with technology to supercharge their creative abilities to create world-changing, smart experiences.