Tuesday, November 28, 2023

B2B Digital Payment: A new trend in the market

By Nisha Sharma - September 27, 2022 4 Mins Read


B2B digital payments are beneficial due to their operational agility and enhanced visibility. Digital payment solutions highlight the requirement for fund transfer visibility and speed of financial operational. 

When it comes to making business payments, B2B buyers and sellers can now do it more quickly and efficiently due to the transition toward cloud-based automated payment solutions. As stated by Forrester in The Future of Payments– “Digital payments once revolutionized commerce. Now, commerce will revolutionize payments, making them an invisible, invaluable part of an elegant, customer-first commerce experience”, B2B digital payments became more prominent after the COVID outbreak.

The more consistently enterprises can make payments, the more reliable the brand will become for B2B buyers and are more likely to come back for business in the future and even work as advocates for the brand.

The digitization in B2B payment has helped businesses to adapt digital transactional methods for instant and reliable payments which used to take a long duration to receive cash payments earlier and this B2B digital payment landscape shows no signs of slowing or stopping as Gartner predicted in its article titled Sales Leaders Must Adopt a Digital-First Approach and Meet Customers’ New Buying Preferences that by 2025, the 80% of B2B sales interaction between the vendors and the buyers will occur in digital channels. Boosting this trend in B2B is IoT deployment, as it has been focusing on the decentralization of devices network in accessing the web irrespective of its operating domain. With this rise of IoT connection in devices year by year, the B2B digital payment will increase rapidly. Digitizing the payment process profits businesses in different ways, such as by promoting workflow automation as well as minimizing the labor costs and human error that are often involved with manual processes, thus increasing efficiency and productivity. Some benefits of B2B digital payment are:

Also Read: Strategies for Organizations to Increase ROI in Observability

Streamlining cash flow

B2B transactions are frequently time-consuming and entail repetitive procedures due to the typically manual methods and fragmented systems. However, automating and optimizing the entire payment process depends on digital B2B payments. B2B digital payment systems monitor and record each transaction, as opposed to maintaining track of multiple checks that are sent back and forth between the buyer and the seller.

With digital payments, B2B buyers can use a self-service platform and pay invoices from anywhere at any time. It even opens the option to pay directly from the emails and invoices they receive with a single-click “Pay Now” button. Even the studies say that offering customers multiple payment alternatives leads to getting paid faster, improves cash flow, and allows enterprises to expand at a quicker rate.

Lower risk

The B2B digital payment is much more secure than traditional transactions as they are processed by a secure gateway which is not easy to tamper with. Many platforms are heavily regulated and protected to keep the money safe.

Tracing is easy

As payment details are stored in merchant-specific databases, both sellers and customers can access payment information easily. This accessibility of payment information avoids ambiguity and confusion while tracking transactions as a person know where the money is at all times.

Also Read: Three Essential Approaches to Lower Friction During Digital Transformation

Fewer expenses on processing fees

Many payment methods are loaded with fees and soft costs, especially paper checks but B2B digital payment solutions have fixed fees that help for better planning, and businesses can choose the model that better suits their needs. Even some B2B digital payment platforms forgo transaction fees altogether and use a payments-as-a-service model instead.

Better customer relationship

Completing payments on time is crucial for forming and maintaining good customer relationships. The more consistently enterprises can make payments, the more reliable the brand will become for B2B buyers and are more likely to come back for business in the future and even work as advocates for the brand.

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Nisha Sharma

Nisha Sharma- Go beyond facts.Tech Journalist at OnDot Media, Nisha Sharma, helps businesses with her content expertise in technology to enable their business strategy and improve performance.With 3+ years of experience and expertise in content writing, content management, intranets, marketing technologies, and customer experience, Nisha has put her hands on content strategy and social media marketing. She has also worked for the News industry. She has worked for an Art-tech company and has explored the B2B industry as well. Her writings are on business management, business transformation initiatives, and enterprise technology.With her background crossing technology, emergent business trends, and internal and external communications, Nisha focuses on working with OnDot on its publication to bridge leadership, business process, and technology acquisition and adoption.Nisha has done post-graduation in journalism and possesses a sharp eye for journalistic precision as well as strong conversational skills. In order to give her readers the most current and insightful content possible, she incorporates her in-depth industry expertise into every article she writes.

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