Tuesday, January 31, 2023

AR & VR: New Business Transformation

By Nisha Sharma - July 26, 2022 4 Mins Read

The usage of AR and VR in the workplace is expanding quickly, and it is anticipated to have a substantial positive impact on the company.

According to PricewaterhouseCoopers research- Seeing is believing-, VR would increase the gross domestic product by $450.5 billion and AR by more than $1 trillion by 2030. In addition to being used for gaming, storytelling, and other forms of entertainment, augmented reality and virtual reality also present several commercial opportunities. 

Technology is already altering how users create goods, conduct meetings, interact with clients, and more. The benefit of augmented and virtual reality for business is that it enhances all company processes, such as product conception, product design, production, warehousing, fleet management, marketing, service, and retail. The forthcoming revolutions in ultra-wideband 5G and multi-access edge computing (MEC), which could be important facilitators of applications that require high performance and low latency, will be pushed by and driven in part by AR and VR applications. 

Beyond process optimization, there are numerous advantages. Many firms are beginning to recognize the chance to expand current revenue streams and develop new ones. While gaming and entertainment firms are utilizing the technology to create new experiences and goods, retail, hotel, and automotive industries are just three of the sectors that are already exploring the potential to sell and showcase items via VR and AR. Businesses that are growing and developing are also establishing new revenue streams.  

Augmented reality and Virtual Reality Influence on Business


Businesses that are into retail will enhance customer experience with best buying and digital demonstrations. These experiences will be processed by augmented and virtual reality involvement that will blur the lines between physical and digital commerce. Additionally, VR and AR give businesses the chance to develop innovative new consumer experiences, from AR applications that enable customers to test how furniture will look in their homes before they buy it, to virtual fitting rooms for clothing outlets.

In order to gain new insights into consumer behavior and responses to product placements, aisle layouts, and branding adjustments, retailers are also employing VR and AR for consumer research.


The availability of jobs will change as AR and VR are integrated into the manufacturing industry. Businesses will use remote workers or devices to get virtual assistance as technicians in the industrial sector. As a result, the amount of manual labor will be reduced as businesses become more adept at spotting mistakes and markings.

Read More: Virtual Reality and Augmented Reality Digitizing the HR Processes

Additionally, by streamlining manufacturing procedures, businesses will be able to produce goods of superior quality at a reduced price. By doing this, human error is decreased, training effectiveness is increased, and manufacturing time is reduced. AR and VR applications could allow detailed data that can enhance safety, decrease downtime, and improve work quality on the manufacturing floor and in the field.

Today, manufacturers like Boeing employ augmented reality to manufacture complicated aircraft and other systems while giving factory workers hands-free information and diagrams about the procedure they’re presently working on.


By incorporating VR and AR into training, organizations can enforce uniform, quantifiable standards at scale while also increasing engagement and knowledge retention. The use of technology also makes it possible to train workers in situations where it is not always feasible or safe to do so in the real world. With better safety and fewer mistakes, AR and VR can assist users if their profession involves practical abilities. If they run a firm, both technologies will let them create training plans that are tailored to each employee. They might develop their professional confidence and competence as a result.


In the next few years, the healthcare sector would be very much influenced by virtual reality and augmented reality, especially for front-line patient care and trainers. As medical students are already learning via operating theatres employed with VR. This technology is enabling consultants to work collaboratively while operating remotely and discussing future surgical procedures. The treatment of depression, dementia, phobias, or any illness is being treated via VR which has become an effective tool to treat. 

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Nisha Sharma

Nisha Sharma is working with OnDot Media as a Tech Journalist. She has done Post graduation in Journalism & Mass Communication. Her prior experience was in B2B as a Content Writer. This is her first stint with a technology publication and she is on the high curve of learning about the IT sector, it's challenges, and the trends that move it forward.

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