Automation should not be restricted to a single IT task. Brands must establish an automation at scale roadmap at the early stage of any automation project
Automation at scale is a laborious process. While most companies strive to achieve it, only some succeed.
In some industries, even business competition can be a compelling reason to launch advanced automation processes. B2B customers are always questioning brands about their automation endeavors, and brands need to showcase a better automation plan at scale than their competitors.
Industry leaders believe that inadequate funding for such elaborate business processes is a major reason for ineffective automation at scale strategy. However, a Deloitte report, 2020 Automation with Intelligence, reveals a different story. It indicates that most automation projects fail because of inadequate IT skills and fragmented business processes. Experts lay out some strategies that might help businesses achieve automation at scale.
Most companies that have successfully witnessed the full power of automation are Fortune 500 companies, but the role of their automation models does not end there. Automation does not require an endpoint as it is dynamic support to strategic business outcomes. Apart from playing a critical role in the transformation of a legacy business system, it can further support back-office operations including business acquisitions and mergers or the consolidation of IT systems in different lines of businesses.
Business leaders need to broaden their perspectives on automation. Restricting automation to the common tools might curb the automation at scale vision. The use of NLP, OCR, IDP, sentiment and streaming analysis, and AI models can hold an equally strategic role in achieving business goals.
Experts recommend a venture capital investment model to create automation CoE. When a vendor is assigned a particular automation task, say an RPA program, it should not become just another IT project. An ultimate goal for the program must be envisioned at the early stage. Moreover, CMOs can incorporate minimal viable business cases for the approval of automation projects.
Some companies experience an early onset of failures because the initial selection of projects is either too difficult to produce or plan. Experts recommend establishing a powerful opportunity roadmap to increase the probability of early successes with a huge range of automation possibilities are laid out. These wins are funded and managed as a portfolio. The portfolio approach can offer several success metrics such as increased revenue, customer retention, decreased costs, and customer satisfaction. With this cost-effective approach, the C suite will only have to add increment or savings of individual projects in their strategic roadmap. Such metrics are used to reprioritize automation tasks in case of changing business demands or the economy.
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Many IT teams might hesitate to agree with an early vision of ambitious goals as they are always taught to ‘under promise and over deliver’. The C suite leaders must educate their teams about the massive potential of automation and the opportunities it can create. Even if goals are not immediately achieved, the initial and smaller wins can have a beneficial impact compared to narrowed expectations. Automation at scale is an achievable business goal if the broader and open-minded strategic planning begins at the earliest stage.