Big data analytics is no longer just a trend. It has successfully established a permanent presence in the systems of a variety of businesses. A robust big data analytics tool must be able to effectively use real-time data to produce market insights.
In today’s fast-paced environment, traditional big data analytics is a time-consuming operation. The continuous flow of real-time data from different parts of the environment is central to the business world. Companies must invest in big data analytics software as part of AI in order to adapt to the current situation. To execute successful strategies, an organization requires a clear data architecture. To change the decision-making process and generate actionable business insights based on market dynamics, these AI-based tools must have a few key characteristics.
Let’s take a look at seven features that a big data analytics tool should have.
Identity management that is flexible
The big data analytics platform should be adaptable and completely compliant with the company’s current systems. If the tool can be in sync with the existing framework, business leaders can save a lot of time and effort in providing business insights in a short period of time. It should be able to access all forms of data with ease, both in hardware and software.
Non-IT staff, as well as newcomers to the industry, can use big data analytics. With interactive dashboards, dashboard models should have access to real-time data. In order to select the personalized data visualization to identify industry dynamics and business insights for accurate comparisons, a variety of widgets and filters must be available with just one click.
For deeper analysis and to attract new clients with after-sale support, a big data analytics tool should have effective reporting functionality. For rapid decision-making in critical circumstances, updated real-time data should be extracted and produced into interactive personalized reports. Dashboard management and location-based business insights should be included in effective reporting features. It should also give daily updates on consumer interactions. This feature of transparent reporting can be used to train agents to improve results.
Data governance features in the big data analytics tool are needed to help the organization maintain complete protection. It has the ability to track data sources and protect real-time data utilized by users. This tool is capable of handling extremely sensitive data while adhering to stringent security protocols. It should have an SSO (single sign-on) function for efficient data governance with the control of privacy regulations. For fraud detection and security purposes, there should also be robust encryption capabilities.
Since the future of real-time data is unpredictable, businesses would not be able to access the same format of data for an extended period of time. The flow of data is constantly evolving in response to market conditions. When new data is obtained and analyzed, the big data analytics platform can assist the organization in scaling up quickly. The organization can combine customized new data analytics with historical data to derive actionable business insights based on industry trends.
Access to smart devices
Any system in any setting should be able to connect to a big data analytics tool. It shouldn’t just have access to office systems; it should also have access to personal systems. It should allow users to access up-to-date real-time data and solve critical issues when connected to the office from anywhere in the world. With the aid of smart device access, users should not suffer any losses.
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Drag and drop
For a user-friendly interface, companies must provide this powerful function known as drag-and-drop. It allows the user to function effectively without the need for complex coding. Companies can create interactive reports by dragging and dropping different statistics onto an empty canvas. This feature allows users to quickly filter, segment, and analyze data without any complications. Any user can build colorful dashboards for potential business insights using drag-and-drop.