By Umme Sutarwala - September 08, 2021 3 Mins Read
Any transformation is a challenging and time-consuming undertaking and this is especially true with digital transformation. The process can overwhelm both the architects and the recipients of digital transformation initiatives, especially when communication is unclear, objectives are misinterpreted, and end goals are not defined.
The focus of digital transformation is frequently to transforming technology, with the human element added as an afterthought. This can make the process more difficult. Businesses that try to rethink numerous initiatives at once without putting a strong emphasis on the human element, will quickly succumb to digital transformation fatigue.
The pandemic has further added to the risk of digital burnout among IT teams who have been working even longer hours to offer essential new digital capabilities at breakneck speed. The early “on-the-job learning” and navigating through problems grew more challenging when the IT team moved remote and it became an even bigger issue when employees couldn’t perceive themselves as part of a bigger whole. These factors had an effect on their motivation and drive to continue serving their businesses.
IT leaders who detect signs of waning enthusiasm for digital transformation or who want to avoid digital transformation weariness in their organizations can take a variety of steps to combat it.
What businesses don’t measure, they can’t manage. IT leaders can develop a baseline understanding of the issues and assess progress going ahead by looking closely at indications of digital transformation fatigue, like productivity levels, employee engagement ratings, unscheduled absences, and behavioral issues.
Digital transformation weariness is a real possibility, especially if it remains a lofty goal rather than a set of specific initiatives that employees can take to improve their own work lives.
IT leaders can effectively manage the impact on business users by instituting anonymous employee surveys, automated pulse checks, and holding regular digital transformation meetings. Giving people the tools they need to accomplish their jobs better and more efficiently is at the heart of digital transformation. However, all too frequently, the emphasis is on selecting the most cutting-edge software or computational technology at the expense of the specific needs of the users.
In order to avoid digital transformation fatigue, IT leaders should prioritize projects, set clear goals, and make sure that the human element is not overlooked. Businesses should begin with a well-understood process and enlist the assistance of existing expertise in developing the transformation strategy.
Other in-flight projects suffer as a result of the excessive focus on facilitating remote work. The teams in charge of the digital projects that get swept aside, become dissatisfied. Now is a great opportunity to reconsider the digital agenda and re-energize any initiatives or project teams that have been put on hold.
Setting relevant short- and long-term targets is essential for providing team members with progress markers. In fact, incremental improvements can yield a higher return on investment and contribute to the successful completion of the numerous projects that make up digital transformation. The greater transformation will be accelerated by celebrating the milestones.
Umme Sutarwala is a Global News Correspondent with OnDot Media. She is a media graduate with 2+ years of experience in content creation and management. Previously, she has worked with MNCs in the E-commerce and Finance domain
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