Every company can undertake stand-alone digital investments, embark on a series of digital transformation initiatives, or even hire a team of digital executives to assist them in achieving digital nirvana. However, isolated efforts that do not completely embrace what it takes to become a digital firm are doomed to fail. The truth is that there is no silver bullet for creating a digital organization, and there is no set timeframe or expected outcome.
To truly be digital, rather than just doing digital things, a company needs to adopt a comprehensive attitude and operational shift, preparing to adapt to change on a continual basis. Accepting that change is the rule, not the exception, and that this perpetual state of change is an opportunity to stand out rather than fall behind, is the first step toward becoming a digital business. It also necessitates a top-notch crew and it is impossible for a single person or IT leader to do it alone.
4 Features of Digital Leaders
Companies that thrive in this new digital age are focused, optimistic, resilient, and obsessed with delivering value to their customers – when, when, and how they want it. The final conclusion is that businesses that are fully digital are more profitable and are more likely to survive the coming years of transformation.
Here are four traits that IT leaders must have to succeed in the digital business landscape.
They have a good understanding of how the company fits within the digital environment
Digital leaders create a clear image that everyone in the company can see and understand. When done correctly, digital is integrated into every aspect of the business rather than being treated as a separate line item in a budget.
Every department and vision stakeholder should grasp the potential ROI of digital and how they can contribute to the process.
Digital firms frequently set a long-term vision for their company’s transformation while also acknowledging that their approach for achieving that vision will alter over time in response to market conditions and evolving customer expectations.
They create platforms that are scalable, flexible, and secure
Technology infrastructure isn’t a cost center for digital leaders; it’s an asset for driving growth and delivering speed to value.
Foundational is customer-focused systems that are scalable, versatile, and secure. Indeed, digital businesses make sure that they have the proper tools and technical infrastructure in place to quickly launch new products or improvements.
The entire organization is driven by data and insight
Digital leaders ensure that data that is collected and captured, is properly utilized, and plays an active role in extracting insights. The value of data is determined by the insights it gives and the actions it motivates.
At every level of the organization, data, insight, and action are crucial in digital organizations. Leaders have clean and reliable data at all levels of the business, from the C-suite to product and sales teams, and they optimize it to make all levels of choices.
They flourish in the digital age
True digital leaders are always working on something new, and they encourage experimentation and quick iteration throughout their organization. They are not bound by any method or product if a new one can provide more value to customers or the firm.
They are receptive to evidence or customer input that contradicts their ideas, and they actively seek it out. They can also pivot or change course swiftly in response to new information, market change, or fresh opportunities.
Digital leaders don’t just wish for an agile mindset; they make it a reality by forming cross-functional product teams, motivating for results rather than completion, and continuously up-skilling talent to better products and experiences.