Enterprise leaders must prepare and devise strategies that will help them effectively tackle digital transformation challenges in the post-pandemic era.
The year 2020 has shown the importance of digital transformation in the survival of enterprises across industries. In fact, according to 2020 statistics from Gartner, 91 percent of enterprises are currently engaged in various digital initiatives, while 87 percent of C-suite executives state they are prioritizing digitalization.
However, the implementation and integration of digital technologies and services vary from enterprise to enterprise across industries. Businesses have witnessed that not every deployment will yield the desired results.
McKinsey’s latest survey has shown that less than 50 percent of C-suite executives reported lower profit than expected from their digital transformation efforts. Hence, it’s crucial they understand the factors that can hamper their digital transformation success.
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The COVID-19 pandemic forced enterprises to quickly adopt the remote-work model without having all the necessary measures in place. However, after a year, enterprises must develop steps to transition their employees back into the office environment, whenever the business world is ready to reopen.
As the future of work is still uncertain, enterprises should take it upon themselves to understand what kind of work environment their employees will be comfortable in, in the future. As the competition becomes fierce, it can be disastrous to pause and delay necessary upgrades for a year or more.
Instead, enterprises should deploy technologies and microservices that will efficiently work in the office, at home, or in a hybrid environment.
For many businesses, digital transformation is a gradual process requiring a variety of techniques, technologies, and services.
The issue with this mindset is assuming a finished state at the end of each conversion – that the tech stack will remain a “finished product” for months until the next digital solution is implemented. But, as the technological landscape continues to evolve, the chances of a perfect and complete product are low. Hence, enterprises should focus on individual deployments of features, products, and services while considering how these will play a critical role in supporting the company’s long-term goals.
By recognizing that the digital transformation is a steady and continuously evolving migration process, enterprises can seamlessly integrate new services while ensuring a secure and reliable working digital environment for their workforce.
Though today’s digital transformation process is different from those carried out a decade ago, the major challenge for enterprises still remains the same – adoption of technology by employees.
With the pace of technological change accelerating, it is only becoming more difficult for enterprises to overcome employee resistance to these changes.
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One step enterprises can take to overcome this is by communicating effectively with their employees. After deployment of the latest tools and technologies, employers need to drive effective change management policies. They should describe the necessity and anticipated benefits of these technologies and take the feedback of the employees during and after implementation. Additionally, they should ensure that they help their employees deal with potential challenges or lost work.
As technologies continue to evolve, especially in the post-pandemic era, enterprises must devise strategies that will help them tackle digital transformation challenges. This will not only help them streamline their operations in the changing environment but will also help in strengthening their relationships with their workforce and customers.
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Vishal Muktewar is a Senior Correspondent at On Dot Media. He reports news that focuses on the latest trends and innovations happening in the B2B industry. An IT engineer by profession, Vishal has worked at Insights Success before joining Ondot. His love for stories has driven him to take up a career in enterprise journalism. He effectively uses his knowledge of technology and flair for writing, for crafting features, articles and interactions for technology enterprise media platforms.
